Conservation

Understanding one child.
Protecting one species.

Every paid report funds conservation of your child's matched animal, through a vetted, species-specific partner chosen for credibility and direct field impact.

When a child is matched to an archetype, they're matched to a real animal whose behavior in the wild genuinely mirrors their personality profile. That connection is part of the design.

Helping a parent understand their Snow Leopard or Sea Otter child creates a small but real stake in that animal's survival. We wanted to honor that connection with something tangible.

A portion of every report sold goes directly to conservation of the matched species, through organizations vetted for their rating, focus, and track record. Each is listed below.

Faunaly publishes its total annual giving and full partner list publicly each year on this page.

A dedicated partner for every archetype
Each of the 16 animals is matched to a conservation organization with direct focus on that species and verified charitable standing. In one case, two closely related marine archetypes (Orca and Humpback Whale) share a single partner, Whale and Dolphin Conservation, whose mandate covers both species.
Annual lump-sum giving
Faunaly makes one consolidated donation to each partner once per year, rather than fragmenting contributions into per-report micro-payments. This structure supports meaningful, relationship-based giving and scales with the business.
Selection criteria
Every partner is a verified 501(c)(3) nonprofit with a Charity Navigator rating of 3 stars or higher, a Candid Seal of Transparency, or comparable verified standing from a recognized charity evaluator.
Transparent reporting
Total annual giving and the full partner list are published publicly each year, with specific organizations and specific amounts disclosed in place of vague "portion of proceeds" language.
01 / Independent Thinkers
The strategists & their partners
Snow Leopard
Snow Leopard
INTJ · Independent Thinker
Snow Leopard Trust
snowleopard.org The largest organization dedicated exclusively to snow leopard conservation, operating across 12 countries through a science-led, community-based model. Maintains a 4-star Charity Navigator rating across multiple consecutive years.
Owl
Owl
INTP · Independent Thinker
The Peregrine Fund
peregrinefund.org A leading conservation organization for raptors and birds of prey, protecting owl species through habitat restoration, scientific research, and global reintroduction programs. Recognized for strong financial accountability and operational rigor.
Lion
Lion
ENTJ · Independent Thinker
Panthera
panthera.org The only organization dedicated exclusively to the conservation of all 40 wild cat species, with direct lion conservation programs across Africa. Holds a Platinum Candid Seal of Transparency and a 4-star Charity Navigator rating.
Orca
Orca
ENTP · Independent Thinker
Whale and Dolphin Conservation
us.whales.org The leading charity dedicated exclusively to the protection of whales and dolphins, with a successful track record of advocating for expanded orca habitat protections in the Pacific Northwest. Shared partner with Humpback Whale, supported through one combined annual donation.
02 / Sensitive Idealists
The dreamers & their partners
Humpback Whale
Humpback Whale
INFJ · Sensitive Idealist
Whale and Dolphin Conservation
us.whales.org WDC's humpback-specific programs have contributed to the species' recovery from approximately 5,000 individuals to over 80,000 worldwide. Shared partner with Orca, supported through one combined annual donation that serves both archetypes.
Octopus
Octopus
INFP · Sensitive Idealist
Ocean Conservancy
oceanconservancy.org A leading ocean health organization with established work on cephalopod habitat and marine invertebrate ecosystems. Protects the broader ocean environments on which octopus species depend, supported by decades of policy and scientific credibility.
Elephant
Elephant
ENFJ · Sensitive Idealist
Save the Elephants
elephants.com A leading elephant research and conservation organization founded by Dr. Iain Douglas-Hamilton, combining field-based science with direct community engagement in Kenya and across Africa. Maintains a 4-star Charity Navigator rating.
Penguin
Penguin
ENFP · Sensitive Idealist
Global Penguin Society
via Wildlife Conservation Network Global Penguin Society is a Wildlife Conservation Network partner dedicated exclusively to the protection of all penguin species. WCN holds a perfect 100/100 Charity Navigator score and operates a model in which 100% of designated donations are directed to field programs.
03 / Structured Guardians
The keepers & their partners
Beaver
Beaver
ISTJ · Structured Guardian
Wildlife Conservation Society
wcs.org A scientific institution with more than 125 years of operating history, WCS supports beaver habitat protection as part of its broader freshwater ecosystem conservation work across North America. Recognized for rigorous, research-driven programs.
Sea Otter
Sea Otter
ISFJ · Structured Guardian
Monterey Bay Aquarium
montereybayaquarium.org Operates the world's first and longest-running sea otter surrogacy and rehabilitation program, having cared for and released more than 37 orphaned otters into the wild over a 30-year period. A globally recognized authority on sea otter conservation.
Wolf
Wolf
ESTJ · Structured Guardian
Wolf Conservation Center
nywolf.org One of the three largest holding facilities in North America for the critically endangered Red wolf, operating federal Species Survival Plan breeding programs and active field recovery initiatives. Holds a Platinum Candid Seal of Transparency.
Gorilla
Gorilla
ESFJ · Structured Guardian
Dian Fossey Gorilla Fund
gorillafund.org Operates the longest continuously running gorilla research and conservation site in the world, based in Rwanda. Daily ranger patrols remove thousands of snares each year, contributing to a documented mountain gorilla population increase of more than 26%. 4-star Charity Navigator rating with a 97.87/100 score.
04 / Bold Movers
The navigators & their partners
Chameleon
Chameleon
ISTP · Bold Mover
Re:wild
rewild.org A global leader in reptile and amphibian conservation, with chameleon-specific programs across Madagascar and East Africa. Maintains more than 200 active projects across 80+ countries and holds a 99/100 Charity Navigator score.
Giant Panda
Giant Panda
ISFP · Bold Mover
World Wildlife Fund
worldwildlife.org The Giant Panda has served as WWF's global symbol since the organization's founding in 1961. WWF leads habitat protection, captive breeding partnerships, and population monitoring efforts in China, with decades of measurable conservation impact.
Fox
Fox
ESTP · Bold Mover
Defenders of Wildlife
defenders.org A leading U.S. organization for the conservation of native carnivores and predators, including fox species protection and recovery programs. Brings more than 75 years of wildlife defense experience and a strong policy and legal track record. Holds a Platinum Candid Seal of Transparency.
Parrot
Parrot
ESFP · Bold Mover
World Parrot Trust
parrots.org The only global organization dedicated exclusively to parrot conservation in the wild, with active programs spanning New Zealand, Central America, and beyond. Combines field research, anti-poaching enforcement, and habitat protection under verified 501(c)(3) status.

Understand your child.
Protect their animal.

Launching Q3 2026 for ages 3–5. Join the waitlist to be first to know.